At some point in the past decade, Sriracha had transformed from an obscure, sweet and spicy condiment designated for hipsters and certain mom-and-pop restaurants to a full-blown worldwide sauce phenomenon. At this point, the only way you haven’t been exposed to the tangy red stuff is if you’ve been trying not to – because this stuff has truly penetrated mainstream food culture.
From bags of potato chips to popular fast food chains, Sriracha can be found laced in a countless number of food products out there. For those of us who still can’t get enough of the stuff, this has been a fantastic revolution that we’ve been more than happy to ride along with.
Believe it or not, however, there are naysayers out there – those who claim that Sriracha’s moment has already passed.
These people are wrong, and there are a million signs all around us that point to our favorite condiment continuing on as a permanent mainstay in our condiment cabinet and restaurant tabletops across the globe. There’s simply no stopping the red wave.
Don’t believe me? There is a plethora of evidence that Sriracha is a hot sauce that’s here to stay:
- As featured in Cosmopolitan magazine, there is now a Harry Potter-inspired Sriracha marshmallow flavor. A gourmet marshmallow store in Chicago called XO Marshmallow recently launched a “Sorting Hat Gift Set” that has four different marshmallow flavors inspired by the wizarding book series. The marshmallow representing the Gryffindor house is Sriracha Honey flavored and created “courageous and determined” eaters out there.
- Earlier this month, Blimpie (which has about 400 locations) just rolled out its new Sriracha Buffalo Chicken Panini, hoping to draw in lovers of the sauce with this hot pretzel bread sandwich. It features buffalo chicken, jalapeños, bacon, and melted cheddar – plus a choice of Sriracha, Sriracha Aioli and Sweet Sriracha Sauce. Yet another international fast food chain has jumped on board.
- So this next one isn’t technically directly affiliated with the company that makes Sriracha, but a new THC-infused Sriracha is now being sold. Yes, that means marijuana. It was concocted by Washington state’s Fairwinds, which makes cannabis-based products in the state where it is legally sold for recreational purposes. This sauce, in particular, has 100 mg of legal THC per package.
- Oh, and there’s also an Earl Grey Sriracha ice cream you can now taste if you’re passing through Philadelphia. Yeah, just try to wrap your mind around that one.
- And, finally, there has been a moment much more important than the ones previously mentioned. It was a moment that officially took our beloved hot sauce to the next level – literally to the next highest level. I’m talking about space. Yes, Sriracha has been spotted in the International Space Station.
Anybody still want to make the case that Sriracha’s time in the limelight has passed? Didn’t think so.
Sriracha, still so hot right now. Sriracha.