We're not sure if this is real life or if we're dreaming, but Lexus just announced a Sriracha CAR! The first thing we did was look for a price tag, but unfortunately Lexus only made one. It's probably for the best. There's no way I couldn't own this car if it were available and I don't need more debt in my life.
The Lexus press release lays out all of the spicy new features:
Official Sriracha IS Paint Job
Lexus experimented with a range of mixtures and methods—including adding Sriracha sauce to the paint itself—to create the Sriracha Red color, complete with flecks of chili-like flakes. The custom paint job was designed to mimic Sriracha sauce inside the bottle and topped with a clear coating.
Sriracha-Injected Steering Wheel
A Sriracha-like liquid was cast in resin, then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.”
Sriracha Temperature Settings
The settings for the seat warmers and AC/heating system have been upgraded to go from cool to Sriracha hot.
Sriracha Driving Mode
Sriracha mode tunes the powertrain for faster gear changes and more dynamic throttle mapping.
Plush leather seats are hand-embroidered with the Huy Fong rooster logo, the Sriracha IS logo and green accents.
Sriracha IS Badging
Custom badging on the side, rear and door wells identify this model, while illuminated callouts under the passenger and driver’s doors add a level of exclusivity.
Sriracha Green Accents
Touches of green are a signature element of official Huy Fong Foods products. Bottle-cap green details throughout the car include:
Spindle grille outline
Interior cabin mood lighting
Chrome side view mirror accents
Hand-stitching on the seats
Fully Stocked Trunk
The trunk is stocked with 43 bottles of Sriracha for emergency condiment situations.
Key Fob with Remote Emergency Sriracha Activation
The key fob includes an emergency chili button that dispenses the sauce from a nozzle on the fob, so drivers are always prepared.
Sriracha IS Driving Accessories:
A hot car deserves a hot driving jacket. For this collaboration, Lexus created two one-of-a-kind jackets that feature hand-embroidered images of the Sriracha IS and custom Sriracha IS patches to commemorate this sizzling venture.
Some cars require driving gloves. The handling on the Sriracha IS is so hot, custom oven mitts are necessary.
Here's a video they made for the event:
And here are a bunch of pictures:
Show your love for Sriracha by upcycling your old Huy Fong bottles into some saucy home decor pieces.
With mayonnaise becoming the US’s best-selling condiment, we thought it was about time we gave mayo a little bit of "2-Go" lovin'.
An all time favorite. Fried Chicken.
This time around, it comes with a spicy twist.