We’ve all been there. Should I go to Vegas for the weekend? YOLO. Should I take those tequila shots the night before my 6am flight? YOLO. Should I start a Sriracha keychain company? YOLO!
We live each day by our motto, “Life Is Short, Keep It Spicy,” so when the team behind Japanese restaurant YO! Sushi invited us to be a part of super limited edition ‘You Only Live Once’ dishes served at their locations worldwide (primarily in the UK), we couldn’t say no.
The series kicked off June 9th launching with the ‘J-Dog,' a quirky Japanese take on a traditional American classic. The kicker? Customers who ordered a ‘J-Dog’ also received a limited edition Sriracha2Go keychain. Pretty hot gift-with-purchase if we do say so ourselves.
“Launching the first of our YOLO dishes meant it had to be the extra bit special, the combo of the J Dog and the Sriracha2Go keyring created the buzz that we wanted”
- Mike Lewis, Group Executive Chef at YO! Sushi
The J-Dog/Sriracha2Go combo was a hit with customers, neighbors and the press, generating buzz from the UK’s Evening Standard, Daily Mail, Metro and Sunday Brunch.
Although the J-Dog served with Sriracha Keychain is no longer available, YO! Sushi continues the YOLO series through August 31st. Find a YO! Sushi near you.
P.S. Interested in partnering with us? Email us!
P.P.S. This video...
Leap Day (Feb. 29th) only comes once every 4 years, basically. To celebrate, check out this list of 29 signs that validate your Sriracha obsession. How many are true for you?
"If you like Sriracha, then you will love these cookies! Chewy and chocolatey with a hint of chili heat." ~Steve Cylka, Recipe Developer~